Tiptonic is a new company in the music space, who required a distinct brand and web presence to market their newly patented, highly-evolved instrument finger picks. With Active Ingredients, I created a single-page responsive website to target seasoned musicians and communicate the pure joy that comes from playing music.
Transera is a contact center software that is forging a new path, fundamentally different from its competitors. With this redesign, I introduced their unique product to the market and completely transformed their brand with a distinct look and feel. Launch Transera Site
ROLES Strategist: Developed site map & wrote significant sections of UX brief, role in developing page content Lead Visual Designer: Developed new visual brand through use of type and distinct graphics
The 100 year old brand, Chicken of the Sea, needed a big update to their outdated website. They wanted to bring more fun and whimsy to their brand while still emphasizing their history in the market. I helped bring this beautiful beach-house inspired design to life. Launch Chicken of the Sea Site
ROLE Lead Visual Designer: Developed new visual brand through use of type, pattern and photography; Created views for responsive breakdown
StrongView gives marketers the tools they need to develop and manage cross-channel marketing programs. Their previous website was difficult to navigate and the brand wasn't cohesive. In this new site, I was focused on redesigning key page types and re-skinning the remaining site to fit the bolder brand they were moving towards. Launch StrongView Site
ROLES Lead Visual Designer: Refined and built upon existing brand styles for key sections: Homepage, Products, Services Art Director: Provided concepts and guidance for the Products and Services icons sets
WatchDox is a leading enterprise file sharing and business collaboration organization. We worked with them to create a new visual style and strategy for their homepage that would portray them as an innovative yet trustworthy company.
ROLE Designer: Developed new visual brand direction through use of type and distinct graphics for the responsive homepage.
I lead the concept, design and execution of Active Ingredients' 2014 holiday gift. The holiday gift contained all the ingredients you would need to start the new year with inspiration and creativity — including beautiful chocolates, champagne and custom letterpressed coasters.
The coasters and card were designed using a split fountain technique which gives them a color gradient that looks like a sunset.